Tripcart is an all-in-one SaaS platform designed specifically for tour operators and travel agencies. Similar to Shopify but built exclusively for the travel industry, Tripcart enables travel companies to create a travel website instantly, add multi-day or single-day tours, accept payments via local gateways, and manage bookings, reviews, and customer communication.
Client
Impact area
Work
Goal
As a new SaaS product entering a global market, Tripcart needed a performance-driven advertising strategy to achieve two outcomes:
Instead of guessing where the product would convert best, we approached it as a Market Validation + Acquisition Strategy using Meta Ads.
Our approach focused on rapid global testing, audience segmentation, and messaging validation.
We launched multi-market ad campaigns across diverse global regions, covering a mix of emerging and mature audiences.
This approach allowed us to quickly assess demand patterns and audience behavior across different market types.
Through this rollout, we identified:
“Which audience segments showed the strongest intent?”
“Which markets delivered conversions at a more efficient acquisition cost?”
“Where messaging needed to be refined or localized for better performance.”
We tested 5 messaging angles designed to target different user motivations:
| Messaging Variations | Emotional Trigger |
|---|---|
| “Speed and Ease of Setup” | Speed / convenience |
| “Higher Profit Retention” | Profit retention |
| “Local trust and Payment Security” | Localization + safety |
| “Ability to sell multiple product types online” | Business expansion |
| “Lower cost vs traditional solutions” | Cost savings |
For each messaging angle, we created:
To ensure accurate attribution:
Within the span of the testing phase, the campaigns delivered clear learnings and quantifiable outcomes.
Within the span of the testing phase, the campaigns delivered clear learnings and quantifiable outcomes. Based on testing various messaging + countries, we were able to identify:
Although purchase was not the primary objective initially, signups began converting into paid users organically:
3–5% of total signups turned into product purchases
This gave Tripcart clarity on:
The early campaigns also generated a strong remarketing foundation for the next phase:
This means future campaigns can:
| Area | Impact |
|---|---|
| Go-to-market clarity | Identified viable countries |
| Cost predictability | Defined cost per signup & purchase |
| Strategy for scaling | Data-backed direction for budget allocation |
| Product improvements | Messaging insights helped improve onboarding |
Thanks to the exceptional video editing and website designing services provided by Enfity, Leap2Dance has experienced a remarkable transformation in our online presence.
