3E Entertainment is one of the most prominent Nepali and South Asian event production companies in the United States, known for bringing major Nepali artists and celebrities to the USA, conducting nationwide concert tours, and organizing large-scale cultural festivals such as the Dashain Tihar Fest (DTF).
Client
Impact area
Work
Goal
From the very beginning, 3E aimed to become more than an event organizer — the goal was to become the face of Nepali-led entertainment in America.
Our agency was brought on board with a long-term mission:
To build 3E into a recognizable and trusted event brand, the social presence needed to be strategic—not just promotional. In the early stage, several key challenges needed to be solved:
Brand Establishment
No unified brand identity or digital strategy
Multi-platform Presence
No website and social channels were not fully set up
Audience Understanding
Diverse Nepali diaspora spread across the USA
Engagement & Sales
Content had to drive both hype and ticket sales
Consistency
Each event featured new artists and a new target audience
Our approach focused on combining compelling brand storytelling with audience hype and sales-driven content, ensuring every message not only engaged the community but also drove ticket sales and strengthened 3E’s brand identity.
From scratch to launch, we developed 3E’s social channels, designed a modern brand theme, and established streamlined processes to deliver engaging, event-driven content.
Through analytics and experimentation, we analyzed:
Based on this, we developed core content formats:
Teaser videos: Build curiosity
Trailer-style announcements: Hype & virality
Artist highlight posts: Emotional connection & nostalgia
Festival info posts: Answer queries and drive clarity
Behind-the-scenes: Community attachment
Countdown reminders: Ticket urgency
We created and managed content for every event throughout the year, including:
The consistent strategy focused on building lasting value for the brand, strengthening its identity, credibility, and connection with the audience over time, rather than driving temporary attention for individual events.
✔ Grew 3E into the top Nepalese-led event brand in the USA
✔ Became the go-to platform for Nepali artists touring the USA
✔ Hosted multiple nationwide tours across major US cities
✔ Organized the biggest Nepalese festival in the USA — Dashain Tihar Fest
➡ 10,000+ attendees this year alone
📌 Content reached over 1,000,000+ Nepalese across the USA
📌 Fans started associating 3E as the “home of Nepali entertainment” in the US
📌 Strong demand build-up even before ticket launches
📌 Sales-driven content improved attendance and pre-booking
The most important shift was not just ticket sales — it was brand equity.
Before:
Tickets dependent on artist popularity
Limited audience awareness
Reaching audiences city-by-city
Fans of the artist
After:
Tickets driven by 3E brand trust
Viral event presence across the diaspora
Nationwide community demand
Fans of the event brand
3E is now widely recognized in the community as the benchmark for Nepali entertainment in the U.S.
3E Entertainment’s success shows how consistent social media + community-focused content can turn an event organizer into a cultural brand.
Through:
3E continues to dominate the Nepalese entertainment space in the United States — with a brand that holds both community pride and commercial success.
Working with Enfity was a very smooth and results-driven experience. They clearly understood our business goals, improved our website structure, and helped us strengthen our online presence with a practical SEO and content strategy. Communication was consistent, timelines were respected, and the quality of execution was excellent. I would confidently recommend Enfity to any business looking for reliable digital growth support.
