Lushkara Designs

Project overview

Lushkara Designs is a premium ethnic wear brand selling ready-to-wear and custom-designed clothing, including lehenga cholis, sarees, blouses and jewelry. Its customers want high-quality, stylish pieces and an easy way to buy them.

By 2024 the website was holding the brand back. It ran on a platform the team found hard to use without technical help, it was not set up to take online orders properly and its search visibility was falling.

Our key objective was growth across all online channels: give the brand an online store it can run itself, protect its search value during the move and support sales with paid advertising.

The results

Lushkara Designs now has a modern online store with a full catalog, cart and checkout, and a CMS the team can manage without a developer. The SEO migration moved the site to the new platform with every old URL mapped and redirected.

• Product catalog, cart and checkout built
• Multiple payment gateways and shipping options integrated
• Old URLs mapped to new pages with 301 redirects
• Google Analytics, Search Console and XML sitemaps configured

Before: A website the team struggled to update, no proper online ordering and declining organic visibility. The brand was losing potential online sales and store visits at the same time.

After: A mobile-first ecommerce store with payments and shipping built in, a CMS that non-technical staff can use and an SEO setup that carried the old site’s search value across.

The execution

The challenge

The brand’s website platform was hard for a non-technical team to operate, so even simple updates were slow. The site was also not configured to generate online orders, which held back a brand whose main goal was online sales.

At the same time, search performance was slipping and online leads were falling. Any rebuild had to move the site to a new platform without losing the rankings the brand still had.

Nearly 70% of organic traffic came from high-intent legal informational keywords, which were rapidly losing rankings due to widespread 404 errors.

1. The old website was offline, resulting in immediate loss of brand authority and trust.
2. All legacy URLs returned 404 errors, causing a sharp decline in search visibility and rankings.
3. Prolonged redesign delays led to missed leads and lost business opportunities.
4. Absence of a structured SEO content plan risked losing high-value legal keywords to competitors.
5. Lack of a technical SEO migration strategy threatened significant organic traffic loss during transition.

The lack of a modern, functional website combined with declining SEO meant the brand was losing potential online sales and footfall simultaneously.

The solution

We worked in three phases: build the store, protect search, then drive demand.

Phase 1: Website redesign and ecommerce build

We rebuilt the whole website with a modern, mobile-first design that matches the brand’s premium identity. We built the product catalog, cart and checkout, integrated multiple payment gateways and shipping options and set up a CMS the team can use without technical help.

Phase 2: SEO migration and technical setup

We mapped every old URL to its new page and set up 301 redirects to keep link equity. We fixed technical issues, improved metadata across the site and configured Google Analytics, Google Search Console and XML sitemaps.

Phase 3: Paid advertising

We developed and executed a targeted paid advertising strategy across Facebook and Instagram, with dedicated campaigns designed to achieve two key objectives: increase audience engagement and drive sales.

• Engagement Campaigns: Launched targeted ads to increase brand awareness, encourage audience interactions, and strengthen engagement with the brand across social media platforms.
• Sales Campaigns: Created conversion-focused campaigns to reach potential customers, showcase relevant products, and encourage purchase decisions.

By aligning campaign objectives with tailored ad creatives, audience targeting, and campaign optimization, we aimed to build stronger brand engagement while driving measurable business results.

Client feedback

Working with Enfity was a smooth and results-driven experience. They successfully redesigned our website, handled the SEO migration professionally, and helped strengthen our online visibility through a practical digital strategy. Communication was clear, timelines were respected, and the quality of work was excellent throughout. We would confidently recommend Enfity to any business looking for reliable and growth-focused digital support.

Sanzi Shrestha, Managing Director, Lushkara Designs

The finished website