PS Cleaners

Project overview

PS Cleaners (Pristine Spotless Cleaners) is a Sydney cleaning company serving homes and businesses. Its services include end-of-lease cleaning, carpet cleaning, pressure washing, window cleaning and waste removal.

The business had built its name on reliable, consistent work, but its website did not show it. As local competition grew, the old site was not earning trust, was hard to find in search and was not producing direct inquiries.

Our key objective was to build a trust-focused website that turns local visitors into customers: make the services easy to understand, show why PS Cleaners is safe to hire and put a quote request one click away.

The results

The new website gave PS Cleaners a modern, mobile-friendly home for its services and a working local SEO foundation. Visitors now find it in Sydney cleaning searches and reach out by phone or quote form.

• 135 clicks and 18,400 impressions in Google Search Console
• 11 calls and 17 website visits from Google Business Profile
• A dedicated page for each core cleaning service
• Reviews, guarantees and insurance messaging across the site

On March 17, 2026, Search Console flagged a milestone for the site: 50 clicks from Google Search in the previous 28 days.

Before: The website looked dated, services were hard to find, there was little SEO in place and nothing on the page built trust. The path to a quote was unclear.

After: A WordPress site with a clear service structure, keyword-targeted pages for Sydney searches, visible trust signals and quote forms and call buttons on every page.

The execution

The challenge

Most people compare several cleaners online before they call one. The old PS Cleaners site lost those visitors early: the design felt out of date, service information was hard to navigate and the messaging did not say why the business could be trusted.

It also had very little SEO, so it rarely showed up for the Sydney searches that bring in work. And because every service sat on a thin structure, there was nothing to grow new service or location pages from.

The solution

We worked in three phases: structure first, then design, then search and conversion.

Phase 1: Website structure and user journey

We rebuilt the site around how a customer decides on a cleaner. Navigation was simplified, each service became easy to find and a quote request was placed at every natural stopping point.

Phase 2: Website redesign and brand positioning

We gave the brand a clean, modern visual identity that reads as professional and reliable. Each core service got its own focused section: end-of-lease cleaning, carpet cleaning, pressure washing, waste removal and window cleaning.

Phase 3: Local SEO and conversion

We set up SEO-focused page structures and metadata, and wrote keyword-targeted content for high-intent Sydney cleaning searches. We added customer reviews, guarantees and insured-business messaging, improved mobile speed and placed calls to action and quote forms throughout.

The site runs on WordPress, so the team can update it and add pages as the business grows.

Client feedback

We partnered with Enfity to redesign our website and improve our SEO, and the results have been outstanding. The team delivered everything on time, communicated clearly throughout the project, and transformed our website into a faster, more modern, and user-friendly experience. Their SEO work has also improved our online visibility. Highly recommended for anyone looking for a reliable digital partner.

Saurav Bhandari, PS Cleaners

The finished website