Lushkara Designs is a premium ethnic wear brand, offering a wide range of ready-to-wear and custom-designed clothing. They cater to fashion-conscious customers who prefer high-quality, stylish ethnic wear with an easy shopping experience.
Client
Impact area
Work
Goal
However, in 2024, Lushkara Designs faced several digital challenges:
Nearly 70% of organic traffic came from high-intent legal informational keywords, which were rapidly losing rankings due to widespread 404 errors.
The lack of a modern, functional website combined with declining SEO meant the brand was losing potential online sales and footfall simultaneously.
To address Lushkara Designs’ challenges, we implemented a three-phase strategy
We completely redesigned the website to create a modern, user-friendly, and fully functional e-commerce platform that enhances customer experience and supports business growth.Focused on mobile-first design and fast loading times.
To protect search ranking and traffic during relaunch:
We identified high-intent legal informational keywords that matched PLA’s audience and planned new long-form content around them.
Each new article was:
The project successfully restored Pioneer Law Associates’ online presence, combining a fully rebuilt website with a seamless SEO migration. Within weeks, the firm regained lost traffic, protected its high-value keywords, and positioned the website for continued growth and visibility in search results.
The website was completely rebuilt and launched quickly, focusing on modern design, usability, and scalability.
✔ Website rebuilt from scratch and launched within 2 weeks, featuring a modern UI/UX aligned with the firm’s premium brand identity.
✔ Mobile-first, accessibility-focused design ensures optimal readability and user experience across devices.
✔ Enhanced navigation allows users to find key information quickly, reducing bounce rates.
✔ Scalable architecture supports future content growth and expansion.
The SEO migration ensured the firm’s search authority and rankings were preserved while optimizing for future performance.
✔ Full SEO migration executed without any loss of domain authority.
✔ Legacy URLs redirected properly, preventing 404 errors and preserving existing search rankings.
✔ Metadata, headers, and on-page SEO were carefully optimized.
✔ Technical SEO elements like site speed, crawlability, and schema markup were improved.
The website quickly regained its previous traffic levels, with metrics showing consistent month-over-month growth.
✔ Organic traffic recovered to pre-redesign levels and is trending upward month-over-month.
✔ High-intent legal informational keywords, which previously drove ~70% of traffic, are back in top positions.
✔ User engagement improved, with longer session durations and lower bounce rates.
✔ Local SEO enhancements increased discoverability for region-specific searches.
This means future campaigns can:
High-value legal keywords have been optimized to maximize visibility, driving more qualified traffic and leads.
✔ Multiple high-value legal keywords now ranking on page #1 of Google.
✔ New content and structured SEO strategy positioned the firm to capture additional traffic.
✔ Blog and service pages are aligned with both user intent and SEO best practices.
✔ Enhanced keyword visibility supports lead generation and client inquiries.
Working with Enfity was a very smooth and results-driven experience. They clearly understood our business goals, improved our website structure, and helped us strengthen our online presence with a practical SEO and content strategy. Communication was consistent, timelines were respected, and the quality of execution was excellent. I would confidently recommend Enfity to any business looking for reliable digital growth support.
